BASEERA · Case study

From 17,478 orders to executable growth decisions.

A model showing Baseera’s analytical depth across channels, menu, campaigns, and operations.

Illustrative analysis model

The figures below use anonymized synthetic data designed to mirror real operations. They are not a client testimonial or a guarantee of similar results.

01 · SNAPSHOT

3 locations · 4 channels · 8 months

The model covers orders, line items, menus, customers, daily platform performance, and promotions.

17,478completed orders
1.86Mgross sales SAR
+36%net payout growth
+57%contribution growth
02 · FINDINGS

Four decisions drove the change.

The improvement came from channel economics—not order volume alone.

01

Channel mix

Reduced dependence on the highest-commission channel and grew more efficient channels.

02

Promotions

Replaced blanket discounts with targeted, funded, or split offers.

03

Menu engineering

Featured high-margin items and improved presentation, copy, and bundles.

04

Operations

Reduced cancellations, downtime, and prep time to improve visibility and orders.

03 · BEFORE / AFTER

The impact in numbers.

A comparison between the baseline and the end of the analysis period.

94.5 → 101.2AOV SAR
9.4% → 3.7%discount share
6.5% → 3.1%cancellation rate
27.6 → 21.6prep time in minutes
24.8% → 37.3%repeat-order share
7.4% → 9.9%menu conversion
92 → 31offline minutes/day
4.21 → 4.61average rating

The same method, applied to your data.

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